In retail, knowledgeable staff can demonstrate a product in person. In a direct-to-consumer model, the website has to do the heavy lifting. It needs an intentional brand, clear messaging, and a customer journey that informs and reassures. The first step therefore involved refining the brand strategy, identity, and storytelling so visitors could immediately understand who Stique are, what they offer, and what makes them different.

Our analysis of their inherent value proposition against competitors highlighted manufacturing expertise as a powerful point of difference. This led to an identity built around that strength: a stamp-like mark inspired by workshop tooling, a polymer (grey) / rubber (blue) palette, utilitarian typography, and atmospheric black-and-white imagery capturing the gritty precision of the manufacturing process.