Tubs Jackson
84% revenue boost
Project Overview
Tubs Jackson is a DTC motorcycle accessories brand specialising in 3D-printed intercom adapters. Having built up a steady stream of sales through organic marketing, Tubs was keen to capitalise on summer demand by investing in performance marketing. We helped with the strategy, execution, and management of a Meta Ads campaign, alongside refinements to brand and website.
Identity Refinements
As part of the brand's identity refresh, we premium-ised the logo using a high-quality wordmark and a refined take on the flag used in their previous logo. Wider brand typography was upgraded and a new palette introduced, blending hues from the workshop and the great outdoors.
To bridge the premium positioning and the mundanity of the product, we introduced a witty, irreverent tone of voice to the mix. Reflecting the type of language used by customers, copy was to be kept informal, unpretentious, but technical and respectful where appropriate.
Shopify Store
The next step was to roll out the new visual and verbal identity across the website. We refreshed the copy, aligned colours and typography, and reworked the structure to create a clearer path from landing page to purchase, including the design of a custom product picker tool. Key conversion tactics were also built into the experience, from early objection handling to the prominent placement of social proof.
Meta Ads
With the foundations in place, Tubs was now ready for Meta Ads. The goal here was simple: scale as quickly and as profitably as possible, capturing the demand of summer months.
We started by analysing customer feedback across key touchpoints including site reviews, forums, and social channels. This gave us a clear picture of audience segments and allowed us to define precise messaging themes tied to functional benefits, emotional drivers, and common objections.
To satisfy Meta’s Andromeda algorithm, which rewards variety in creative, we delivered these messages through a broad mix of formats. This ranged from video and static assets down to variations in typography, layout, and colour. Top-of-funnel activity leaned on platform-native “ugly ads” to capture attention, while lower-funnel ads used premium, brand-led creative to support conversion.
Performance was monitored carefully against profit-focused metrics. Underperforming ads were paused quickly while high performers received fast budget increases to capitalise on freshness and maximise overall return.
Email Marketing
At the same time, we set up Tubs’ email marketing in Klaviyo. The combination of the website pop-up, automated flows, and targeted campaigns helped us capture and nurture high-intent prospects while driving both initial sales and repeat purchase.
Continuous monitoring of engagement metrics, supported by ongoing A/B testing, led to incremental improvements in ROI.
Impact
From project commencement to peak summer (~3 months), Tubs saw its revenue increase by 84%. Over the full period Meta Ads has been live, it has accounted for 44% of total revenue. Supported by early brand and website improvements that lifted both AOV and conversion rate, this acquisition channel has delivered an overall ROI of 1.93x.
